1. Keep the same page
If a page already has impressions, improve that page before creating a cold replacement page.
Use this when Google is already testing a query but people are not clicking yet. The planner turns query, page, title, meta, impressions, clicks, average position, intent, and CTA into a safe title/meta/H1/action plan.
If Search Console shows impressions but no clicks, first fix the page Google is already testing. Match the title, meta description, first answer, and CTA to the observed query. Measure real clicks and activations after Google refreshes the snippet. Do not run fake searches, self-clicks, or automated engagement.
If a page already has impressions, improve that page before creating a cold replacement page.
Make the exact job visible in the title, meta, H1, first answer, and CTA only when the page truly delivers it.
Search Console lags. Compare query/page CTR after refresh and avoid fake engagement.
Review the current observed queries and page-level priorities before choosing a snippet test.
Open query action planResolve a query to its answer page, proof links, and citation snippet for agents and reviewers.
Search answer routesIf the query needs a stronger answer page, generate an answer-first brief with proof links and schema.
Generate AEO briefNo. If Google is already testing an existing page, improve the existing page first unless the intent is clearly different.
Wait until Search Console has fresher query/page data. Record the change date so you do not compare old and new snippets blindly.
Avoid fake searches, automated clicks, self-clicking, doorway pages, and title/meta promises that the page does not deliver.