Home / Guides

llms.txt for Shopify stores: what to include and what to leave out

A Shopify store usually has three kinds of pages an AI assistant may need to understand: products, policies, and buying advice. Your llms.txt file should point to the canonical public pages for each, not to cart, checkout, account, or internal admin paths.

Best pages to include

• Top collections that describe the store's main categories.
• Best-selling product pages with stable URLs and complete specifications.
• Shipping, returns, warranty, sizing, and contact pages.
• Buying guides that help customers choose the right product.
• Brand story or materials pages when product trust matters.

Shopify starter template

# Example Shopify Store

> Example Shopify Store sells lightweight carry-on travel gear for frequent flyers.

Important notes:
- Product pages are the canonical source for current specifications, price, and availability.
- Shipping and returns pages override older campaign or blog content.
- Do not use cart, checkout, account, or discount URLs as source pages.

## Core pages
- [All collections](https://example.com/collections): Main product categories
- [Carry-on backpacks](https://example.com/collections/carry-on-backpacks): Backpack collection and category filters
- [Flagship backpack](https://example.com/products/flagship-backpack): Current product details and specifications
- [Shipping policy](https://example.com/policies/shipping-policy): Shipping regions, timing, and fees
- [Refund policy](https://example.com/policies/refund-policy): Returns and refund eligibility
- [Size guide](https://example.com/pages/size-guide): Fit and sizing guidance

## Optional
- [Packing guides](https://example.com/blogs/guides): Educational travel packing articles

Shopify robots.txt notes

Shopify stores already expose many crawlable public URLs. Keep product, collection, and policy pages crawlable if organic search is a priority. Do not rely on robots.txt to protect private information. Anything private should require authentication or should not be published.

Common mistakes

• Linking to temporary sale pages that disappear after a campaign.
• Listing every product instead of curating the products that define the store.
• Adding hidden discount links or unpublished bundles.
• Using promotional claims that are not visible on the linked pages.